Remote Marketing Campaign Analyst

Job Overview

Job Description

Remote Marketing Campaign Analyst needs 4+ years’ experience
Marketing Campaign Analyst requires:
• Experience working with Unica, SAS, SQL, Adobe Campaign and/or equivalent campaign selection tools •
• Florida preferred
• Experience with email &/or direct mail based marketing touch points
• Proficient at MS Office (Excel w/ Pivot Tables, Word, etc.)
• Strong communication, problem solving and organizational skills
Marketing Campaign Analyst duties:
• Work with relevant partners to intake segmentation and targeting related business requirements and develop executable solutions that apply complex inclusion/exclusion criteria to originate marketing solicitations to customers and prospects
• Build and maintain direct mail and email campaigns within campaign selection tools, SAS and Unica.
• Develop, maintain and automate complex SAS logic for the purpose of pre-production campaign validation
• Identify opportunities for continuous improvement and automation within campaigns, the Prospect Database and related data transfer processes
• Maintain supporting criteria, selection, and audit documentation
• Analyze, audit, and review campaign setups and documents for peers