Job Description
PR Content Campaign Manager for prominent global law firm in Washington, DC. This is a hybrid as needed role with some in office work. This role is responsible for leading strategic planning/execution of content campaigns to enrich business development/marketing.
Duties include: Lead development of cohesive, multichannel marketing campaigns in alliance with key stakeholders. Conceptualize/maintain campaigns that include interactive digital platforms, visuals, websites, social media content, video, and infographics. Develop relationships with Marketing and Business Development teams, and CRM, digital marketing, and brand teams. Define key performance indicators and work with digital marketing and business development colleagues to measure and report on campaign results. Utilize data analytics to improve campaign strategies and tactics. Collaborate with content and creative services colleagues to build on-brand, and visually engaging campaigns. Collaborate with collateral team to develop related materials. Share key data and analysis of campaigns to business development colleagues, lawyers, and other stakeholders for follow-up and future campaign strategies.
Position Requirements: Bachelor’s degree. Five or more years of experience in content, journalism, or PR/marketing communications role within a law firm, professional services firm, or agency. Strong data and analytical skills with ability to set, measure, and report on key performance indicators. Excellent writing and communication skills. Strong project management, multitasking, and prioritization skills and ability to meet deadlines. Ability to work independently and with a highly collaborative team. High attention to detail. Salary is commensurate with experience. Generous benefits offered.