Digital Transformation

Job Overview

Job Description

•  managing and optimising digital tools, platforms, and processes to ensure smooth workflows.
• Work closely with internal and cross-discipline project teams and stakeholders, facilitating data integration for effective decision-making.
• Deliver creative analytics solutions and tools for campaigns and objectives and improve the process of digital analytics within financial constraints.
• Implement a digital framework for exploratory analysis of data, building better decision-making systems.
• Work with the data architecture team in developing a measurement and accountability plan for maintaining data integrity.
• Design and implement digital analytics systems and setup procedures and methodologies to gather and interpret data.
• Work closely with clients and respective team members from various disciplines within the organisation (media, creative, account management, customer insight, trends) to optimise and coordinate campaign strategies.
• Work with the data solutions team to deliver quality analysis, drive data innovation, and define key performance indicators (KPIs).
• Evaluate site performance, analyse web analytics, and manage the tracking and reporting of deliverables.
• Analyse campaign performance and deliver actionable insights to optimise campaign strategy and increase ROI.

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