Amazon PPC Specialist

Job Overview

Job Description

We are seeking experienced and results-driven Amazon PPC Specialists to develop, implement, and optimize advertising strategies across a variety of digital platforms. The ideal candidate will bring a strategic mindset, strong analytical skills, and a passion for driving brand visibility and engagement in the e-commerce space. This role requires close collaboration with marketing, content creation, and brand management teams to ensure all advertising initiatives align with our brand's objectives.

Key Responsibilities

1. Develop and Implement Advertising Strategies
• Design and execute advertising strategies that support the brand’s e-commerce goals, focusing on driving growth and engagement.
• Utilize a variety of platforms, including Amazon Marketplace Ads, Walmart & Target+ Ads, Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads to maximize reach and impact.

2. Content Creation and Campaign Management
• Develop high-quality ad content that resonates with target audiences, enhances brand visibility, and encourages customer engagement.
• Manage day-to-day advertising activities, including ad creation, budget allocation, and campaign scheduling to ensure effective delivery and budget optimization.

3. Performance Analysis and Optimization
• Monitor key performance indicators (KPIs) to assess campaign effectiveness, ROI, and areas for improvement.
• Leverage insights to make data-driven adjustments for continuous enhancement of advertising efforts and increased ROAS (Return on Ad Spend).

4. Collaboration and Coordination
• Work closely with marketing, content, and brand teams to ensure advertising initiatives are aligned with broader business and brand goals.
• Maintain brand consistency in messaging and visuals across channels and ensure compliance with legal and regulatory guidelines.

5. Partnership and Outreach
• Identify and foster relationships with influencers, content creators, and strategic partners to extend brand reach and build brand loyalty.
• Stay updated on industry trends, best practices, and emerging advertising platforms to keep our strategies innovative and competitive.

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